Copenhagen Fashion Summit
April 24 we went to Copenhagen Fashion Summit a conference where people from around the world gather to hear about, inspire, and share knowledge about sustainability in fashion and textile industry.
There were experts from around the world to share knowledge and share their own case stories – very specific in terms of what their priorities were and how they had worked with them.
It is clearly a contrast when we say sustainable fashion. Many people perceive fashion, as something rapidly changing and mass consuming. In contrast, sustainability is seen as long-term and focused on saving resources. So one of the great dilemmas especially for High street shops is, of course, how to get a business model that can reconcile the two concepts. And if the business can see the possibilities inherent in improving both human and environmental bottom line.
For some small businesses and for some luxury brands there are actually several common denominators between what we perceive to be sustainable and we associate with luxury: The products usually have a unique story, they are made with fine craftsmanship, made of good materials and has a long life. So it makes sense that a company of Bottega Veneta uses a lot of resources on sustainable development. And it is amazing to see the great financial, economic and human achievements they have created. We had a really good day and we went home with a great deal of inspiration and faith in what we’re doing is super relevant and contemporary ☺
I have made 2 simple advises for a more sustainable and conscious consumption.
Buy little but good.
Most of us – including me – know about impulse purchases – and sometimes this might be ok. But way too often these purchases end up at the bottom of the wardrobe. Then it is a waste of resources. If we all thought twice about all the resources used in the production of example a t-shirt we might be willing to spend a little more money on a good quality for longer product life and a better usage of our common resources.
If you wash your clothes less and do not use tumble dryer you save the environment a lot of resources. You save yourself money at the same time, because your clothes will last longer, and your electricity bill becomes smaller 😉
Have a great day! Regards Camilla